Pa. colleges launch programs to help student athletes profit from name, image and likeness

Written by on July 13, 2021

 Pa. colleges launch programs to help student athletes profit from name, image and likeness

By Sam Dunklau / WITF

July 13, 2021

Penn State running back Keyvone Lee (24) in action against Rutgers during the first half of an NCAA college football game Saturday, Dec. 5, 2020, in Piscataway, N.J. Penn State won 23-7. (AP Photo/Adam Hunger)

Now that both the state and the NCAA are allowing endorsement and advertising deals, student-athletes are starting to get an idea of what that will look like.

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The Pennsylvania State University, for instance, says it has partnered with two firms that will help students make ad deals with local businesses, or pursue big name brand sponsorships. 

The University of Pennsylvania and Temple University are taking similar routes.

Casey Floyd, co-founder and chief compliance officer at NOCAP Sports, a student deal brokerage firm, says that means students will finally get to own the rights to their own names:

“It opens up so many opportunities and allows them to make money on things that before, they couldn’t have,” Floyd says. 

Deals involving alcohol, gambling and other adult products are off the table for student athletes, and schools can also prevent deals that don’t match up with their “institutional values.”

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