Bethlehem businesses working to attract holiday shoppers while following COVID guidelines

Written by on December 23, 2020

 Bethlehem businesses working to attract holiday shoppers while following COVID guidelines

By Gabi Falk / WLVR Lehigh University Intern

December 23, 2020

[Left] Santa along 3rd Street in SouthSide Bethlehem. Photo Courtesy of SoutSide Arts District Facebook page. [Right] Downtown Bethlehem on Main Street. Courtesy of Heart of Bethlehem Facebook page.

Pennsylvania recently announced new restrictions for businesses to limit the spread of COVID-19 during the holiday season.

WLVR’s Gabi Falk has more on how brick-and-mortar stores in Bethlehem are working to attract shoppers while following guidelines.

Listen to the story.

Angela DelGrosso is the Senior Vice President of the Bethlehem Chamber of Commerce. 

“It is hard to put into words what our business owners are facing right now. I think that getting another round of restrictions was kind of knocking them back down a bit and they’re scared.”

DelGrosso is urging shoppers to stay local.

“The Christmas season is the most important for our merchants. It’s definitely more important now than ever to shop local, so I cannot stress that enough, please do your Christmas shopping locally.”

Businesses are enticing shoppers with flash sales and programs called bites to-go and 12 days of curbside. Masks and hand sanitizer will be readily available.

Mayor Robert Donchez recently announced a city relief program with grants of up to $10,000 to aid local businesses. 

This story is part of a collaboration between WLVR News and Lehigh University’s Department of Journalism & CommunicationView all student stories.

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